TOKYO -- Struggling Japanese
electronics giants Sony and Panasonic said Monday they would team up to
develop televisions with advanced technology, in a bid to claw back
market share from overseas rivals.
Despite a long-standing
rivalry, the firms said they would aim to establish mass-production
technology for organic light-emitting diode (OLED) television panels
next year, as they try to recover from multibillion-dollar losses.
The technology lets producers make TVs that consume less power while offering a sharper picture than conventional flat panels, and is expected to be one of the dominant technologies in next-generation televisions.
However, the industry has struggled to find an economical way to develop larger screens equipped with the technology.
The partnership marks the first time the two firms have teamed up in a core business, a major turning point for Japan's hard-hit electronics industry.
“Each company plans to utilize its own strengths to develop and commercialize its own competitive, high-performance, next-generation OLED televisions and large-sized displays,” the firms said in a joint statement.
The move comes as South Korean rivals Samsung Electronics and LG Electronics reportedly plan to separately release 55-inch (140 centimeter) televisions with the advanced OLED technology this year.
check this out: http://www.chinapost.com.tw/business/global-markets/2012/06/26/345618/Sony-and.htm
The technology lets producers make TVs that consume less power while offering a sharper picture than conventional flat panels, and is expected to be one of the dominant technologies in next-generation televisions.
However, the industry has struggled to find an economical way to develop larger screens equipped with the technology.
The partnership marks the first time the two firms have teamed up in a core business, a major turning point for Japan's hard-hit electronics industry.
“Each company plans to utilize its own strengths to develop and commercialize its own competitive, high-performance, next-generation OLED televisions and large-sized displays,” the firms said in a joint statement.
The move comes as South Korean rivals Samsung Electronics and LG Electronics reportedly plan to separately release 55-inch (140 centimeter) televisions with the advanced OLED technology this year.
check this out: http://www.chinapost.com.tw/business/global-markets/2012/06/26/345618/Sony-and.htm
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